Sekonda & Seksy Watches — A brief history

The real history of Sekonda watches began in Moscow in 1930 with the founding of the First State Watch Factory, the Soviet watch manufacturer. Created under orders of Stalin, the First State Watch Factory was the initial Soviet attempt at manufacturing watch movements and watches. During World War II the factory was briefly evacuated but upon it’s return to Moscow it absolutely was renamed the First Moscow Watch Factory. Through the Soviet era this factory manufactured many watches, notably Poljot watches. These watches were used by the Soviet Armed Forces and were required to be of a quite high quality as a result. The factory also manufactured the air force standard issue ‘Navigator’ watch worn by Yuri Gagarin on his historic first manned space flight.

Eone | The Bradley Timepiece

The Petrodvorets Watch Factory is the oldest factory in Russia. The factory, positioned in Saint Petersburg, was founded by Peter the Great in 1721, and since 1962, has manufactured Raketa watches.

In 1966, Sekonda was founded in the United Kingdom. Sekonda imported the Poljot and Raketa watches from the USSR and re-badged them with the Sekonda name. These high quality, reliable watches were relatively cheap and were very successful. As a result of introduction of quartz movements, Sekonda moved production to Hong Kong and began making more fashionable watches with this specific new technology. Excellent marketing skills and a range of great watches led Sekonda to sell more watches than some other brand in the UK in 1988. This position has been held ever since as a result of an ever expanding, innovative range of watches.

In 1998, the watch market started to expand with numerous fashion watch brands designing and manufacturing their particular fashion watches. 放勞力士 In place of increasing the overall sales of watches, this resulted in market share being spread more thinly across all of the watch brands and it became clear that Sekonda watches would have to diversify in order to maintain its market leading position.

In 2004, Sekonda watches added the stylish and contemporary ladies Seksy watch line to it’s range. The Seksy watch range was to be directed at the 25 to 35 generation and would build on the well known and successful Sekonda watch brand name. This brand recognition would instil customer confidence in this new range of ladies Seksy watches. The original Seksy watch range contains eleven watch models and with some excellent marketing campaigns and some very clever and innovative watch designs, numerous these Seksy ladies watches quickly became best sellers. The success of the Seksy watch brand prompted Sekonda to expand the Seksy watch line to around thirty models within a year.

Per year following the launch of the ladies Seksy watches, Sekonda introduced the Sekonda One range of watches. The Sekonda One watches are fashion watches directed at men and, much like the ladies Seksy watches, stay glued to Sekonda’s winning philosophy of offering excellent quality watches at a low price point. Both lines have since been heavily advertised.

A popular Seksy watch line is the Seksy Hidden Hearts ladies watch, a slick chrome plated bracelet watch comprising of interlinked heart shapes forming the bracelet and case, a mother of pearl dial and Swarovski crystals set in the event and dial with a high quality Japanese quartz movement. Another popular Seksy watch is the Seksy Eclipse ladies watch, a Swarovski stone set chrome plated quartz watch having an ‘eclipse’ design incorporated into the case and each watch link. Other ladies Seksy watches include the Seksy Curve ladies watch and the Seksy Electra ladies watch, both chrome plated, stone set contemporary designs with beautiful shapes.

Sekonda’s main type of watches consist of numerous gold and chrome plated dress watches for guys and women with nearly every style imaginable. Many watch lines use popular expanding bracelets for convenience and standard bracelet watches and leather strap watches are also available in abundance, all with the same high quality and standards of workmanship that have resulted in a less than 1% return rate.

Because of their outstanding affordability, Sekonda watches have already been the UK’s best selling watch brand the past two decades. The Sekonda range includes numerous stylish dress watches for guys and ladies in gold plated, metal and bi-colour designs along with contemporary or classic stone set watches. Sekonda also manufacture SEKSY watches, an exceptionally popular and modern fashion brand also available on our site. All our Sekonda watches feature a high quality movement and come with a 2 year Sekonda guarantee.

Leave a Reply

Your email address will not be published. Required fields are marked *