If you are owning a statewide classified newspaper advertising campaign there are state newspaper associations offering great rates on almost all the papers in your state. Discount newspaper advertising rates might be 30% – 50% – 70% off list, if you buy classified advertising throughout your state newspaper association. Yes, they’re that much cheaper.

State Associations is found online, in directories, and in “The Intelligent Testing System” – a course that gives specific reference data on classified advertising  pool result.It’s a collection database of names, addresses, and phone numbers of all state newspaper associations in the U.S., along with the major national classified ad buying associations. It also incorporates the particular discount rates for virtually every local paper published in the United States.

If you intend to learn to place 100 to 10,000 classified ads nationwide with just one call at highly discounted rates, The Intelligent Testing System is the greatest program on classified ads. You’ll see in which to get cheap newspaper advertising and how to purchase newspaper classified advertising in bulk at a discount.

Discount advertising rates abound in local newspaper advertising knowing how exactly to ask. If you’re just buying one ad one time it’s pretty hard to get cheap newspaper advertising rates. But if you are a nearby retailer, all your ads are going to be local advertising. And odds are great that you’re placing more than the single ad, so you’ve A) good credibility and B) great negotiating power – so you need to C) require a discount for many local ads your print advertisement campaign.

Everyone likes a successful ad – advertisers like it because it consistently brings running a business, the papers like it because in case a client’s retail print advertising is successful, they’ll run it more often – perhaps forever. So require a discount for the print advertising rates, and here’s the way you start it.

Also known as “Standby space,” here is the unsold part of the newspaper remaining just before the newspaper visits press. Like a clear seat on a plane when the doorway is closing, newspaper advertising space is a perishable commodity. The newspaper publisher can’t leave it blank – it would appear as a bright hole in a gray page of print, so sometimes they’ll run a residence ad for the newspaper, or sometimes a free of charge ad for a charity just like the United Way. But most times it’s sold, and anything covered it is better revenue than the usual non-paid space. This may mean cheap and highly discounted newspaper advertising space ads for you.

Discount newspaper advertising rates is as high as 80% off list. That’s right, you may get cheap newspaper advertising space by paying 20 cents on the dollar by asking for “remnant space” or “standby space.” For the whole article on the best way to buy discount newspaper space please see the book, Uncommon Marketing Techniques, or click through to your website as sometimes we feature this information within our rotating article presentations.

Regardless of the price you pay for the newspaper advertising rates, always require great placement of your ad in the FRONT of the paper, on the TOP of the page (called above the fold) and flush right – on the RIGHT HAND (outside position) of the RIGHT hand page. Here is the highest visibility spot in the paper. Ads which can be in the lower part of the paper or buried in the gutter are lower visibility and lose effectiveness out of this poor placement.